托业高频词汇和短语 Part 1单词03：Marketing 营销

(广播或电视的）广告；商业的，营利的

Our new commercial will be shown on TV tonight.

我们的新广告今晚会在电视上播放。

compare

比较

Customers will always compare your product with those of other companies.

消费者总是会把你们的产品和别家公司的产品拿来作比较

consume

消费，购买（产品），摄取（食物）

What kind of people consume our services?

什么样的人会购买我们的服务？

direct marketing

直销

Using direct marketing, we were able to advertise our products to the people most likely to buy them.

通过直销，我们可以将产品推销给最有可能购买的人。

direct-response

直接回应的，直销的

Direct-response advertising is very popular on the Internet.

直销广告在网络上非常受欢迎。

distribution

分配，配销，流通

We are planning for global distribution of our product.

我们打算把我们的产品分销到全球。

distributor

销售者，批发商

Contact the distributor and find out where we can buy this product.

联系经销商，看哪里可以买到这个产品。

fair trade

公平交易

We buy our coffee directly from the farmer in Brazil, as we believe in fair trade.

我们直接跟巴西的农夫买咖啡，因为我们深信公平交易的原则。

hook

销售手法

The marketing hook for the movie The Blair Witch Project was making people believe that what happened was real and not acted.

电影《布莱尔女巫》的营销手法让人们相信那个事件是真的，而不是在演戏。

market

销售；市场

They are marketing their product toward young females.

他们正在向年轻女性销售产品。

merchandising

商品推销

One kind of merchandising is to use popular movies to help sell food.

推销的方式之一是利用热门电影来推销食品。

primarily

主要地.最初

Our customers are primarily women, but many men also buy our products.

我们的顾客主要是女性，不过很多男性也会购买我们的产品。

reputation

评价，声望

Customers will trust a company with a good reputation.

消费者会相信声望好的公司。

satisfaction

满意、满足，愉快

Customer satisfaction is very important.

消费者满意度是很重要的。

strategy

策略、战略

We need to think very carefully about our marketing strategy for this product.